browser icon
You are using an insecure version of your web browser. Please update your browser!
Using an outdated browser makes your computer unsafe. For a safer, faster, more enjoyable user experience, please update your browser today or try a newer browser.

Tagged With: writing

The Writer’s Journal

At the start of the year I began some self-examination of who I am and what I do. Not so much a New Years’ Revolution, but an assessment of 2016, what this year could be, and a look at some of the feelings I have around being a writer. One of the things I have … Continue reading »

Categories: Business and Writing | Tags: , , | Leave a comment

Why Subscription is the best business model for you

How many services have you subscribed to? A gym, Netflix, an online course, magazine or newspaper? The list goes on. How much d id you use that subscription when you first got it compared to now, after a few months, or years of having that subscription? How long have you ‘subscribed’ to your current internet … Continue reading »

Categories: Business and Writing, Social Media for Business | Tags: , , , | Leave a comment

When you want it bad enough, you will find a way.

Isn’t it funny how, if we want something strongly enough, we will make it happen? November is always a fun month for me. No matter what is going on around me in life, this is the month where I participate in the National Novel Writing Month, the crazy event where participants write 50 000 words … Continue reading »

Categories: Writing | Tags: , , , | Leave a comment

Language Warning

I love words. They have such power, can impart such meaning upon people. They can illicit hallucinations in your mind, imagining what it is you just read. Words can convince you to buy, to sell, to do things you would not normally do. They can make you happy, and angry, and often it is the … Continue reading »

Categories: Business and Writing, Writing | Tags: , , | Leave a comment

Turning up and doing the work

Being a writer, a creative, can sometimes be a joyous thing. Inspiration strikes, and words flow from the mind to the page in a dance of poetic wonder. But the other 99% of the time it doesn’t. Just like other professions out there, I have to turn up to work, even if I am not … Continue reading »

Categories: Business and Writing, Uncategorized | Tags: , , | Leave a comment

Taking Criticism

Starting out in business, in a new venture, in a new direction, you’re going to make mistakes. It is inevitable. I talked about mistakes in my last article, and how if you take the lesson from them, and if you can recover from them, and not hold onto them, then mistakes can be very educational … Continue reading »

Categories: Business and Writing | Tags: , , | Leave a comment

Pathos – an appeal to your emotions

While all three of these elements are important, and it can be tricky to say which is more important than the other, I feel Pathos is the stronger of the three. It is the connection to a person’s emotions, what we feel. People are more and more buying an experience, rather than a product. They … Continue reading »

Categories: Business and Writing | Tags: , , , | Leave a comment

Ethos- Character, an appeal to your sense of worth

Ethos is a Greek word meaning ‘Character’. And not just the character you see in a film, it is more encompassing than that. It is the character of a person, their beliefs, WHO THEY ARE. You are attracted to people who have a similar ethos as yourself. In the art of persuasion, and in the … Continue reading »

Categories: Business and Writing | Tags: , , | Leave a comment

Ethos, Pathos and Logos – The core of a good story

There have been terms thrown around the internet since 2013 – ‘Content is King’,‘stories sell’, ‘selling without selling’. These are all true things being said, however, just saying these things, or doing them, is only one step of the puzzle. You can create reams of content for your website or blog, but if it doesn’t … Continue reading »

Categories: Business and Writing, Social Media for Business | Tags: , , | Leave a comment

Finding your WHY

I have a friend, my personal trainer, who is pushing the message that, if you don’t find your WHY, then you won’t be motivated to do anything. He can train you, and you can turn up if you want. If you don’t turn up, he’ll still charge you, and the pain of that money will … Continue reading »

Categories: Business and Writing | Tags: , , | Leave a comment