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Tagged With: writing for business

The Writer’s Journal

At the start of the year I began some self-examination of who I am and what I do. Not so much a New Years’ Revolution, but an assessment of 2016, what this year could be, and a look at some of the feelings I have around being a writer. One of the things I have … Continue reading »

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4 Reasons Why Hand Writing Your Plan is Best

If you want to succeed in life, in the big things in life, you need a plan. Easy enough to say, right? If you also want to succeed in the smallest things in life, having a plan is a good idea too. And I have discovered the best way to have a plan, to create … Continue reading »

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Taking Criticism

Starting out in business, in a new venture, in a new direction, you’re going to make mistakes. It is inevitable. I talked about mistakes in my last article, and how if you take the lesson from them, and if you can recover from them, and not hold onto them, then mistakes can be very educational … Continue reading »

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LinkedIn Buzzwords- Part 2

Can you display your extensive experience which shows off your creative drive and your passionate motivation? When you read the above question, did it resonate with you? Did you ask yourself how you can display your extensive experience? Did you wonder what your creative drive is? And what is your passionate motivation? Or are you … Continue reading »

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Are you a motivated and passionate expert, with extensive experience, a great track record and are driven to succeed? Why buzz words are a bad thing.

 Every year LinkedIn scours the summaries of many thousands of its members to find what words are used the most, buzzwords which sound great when you use them, but which are slowly turning into nothing but white noise to the people who read your summaries. Look at the headline of this article. Did it make … Continue reading »

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Playing the Long Content Game

  Content is king! You have heard the catch cry. Customers want articles from you, they want stories, and gifts from you, before they will work with or buy from you. It is an understandable idea, as a customer, how do you operate? Who do you like to work with and buy from? How many … Continue reading »

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Pathos – an appeal to your emotions

While all three of these elements are important, and it can be tricky to say which is more important than the other, I feel Pathos is the stronger of the three. It is the connection to a person’s emotions, what we feel. People are more and more buying an experience, rather than a product. They … Continue reading »

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Ethos- Character, an appeal to your sense of worth

Ethos is a Greek word meaning ‘Character’. And not just the character you see in a film, it is more encompassing than that. It is the character of a person, their beliefs, WHO THEY ARE. You are attracted to people who have a similar ethos as yourself. In the art of persuasion, and in the … Continue reading »

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The first 6 seconds

First Impressions. The time that people spend online is increasing, and yet the time people spend staying on websites, making decisions about you, what you do, who you are and what you have to offer, is shrinking. According to J.T. O’donnell https://www.linkedin.com/today/post/article/20130716133441-7668018-is-your-resume-6-second-worthy you have just 6 seconds to make an impression. And that is just … Continue reading »

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How one piece of STRONG CONTENT can be used in so many ways

I have said this before, and will say it again – your Social Media empire should start on your website. It is your online real estate where you can do and say what you will. You are not tied down to the terms and conditions of the ‘free’ social media networks, who can change their … Continue reading »

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