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Tagged With: copywriting

2017 – My Year in Review

This time of year we are winding up, finishing work or getting excited for Festivus. It is a chance to look back on the year, see what great things you’ve done, and acknowledge and celebrate them. How do you measure your success for the year? Followers? Dollars? Food in the belly? My year had differing … Continue reading »

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Want to understand SEO and Target Markets? Watch Family Feud

Trying to understand keywords, SEO Copywriting and target markets can sometimes be confusing. What words do I use to connect? What do they want to know from me? If someone wants to search for item X, what words do I need to attract them to that item? A friend of mine, Mischa from Melbourne Fire … Continue reading »

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Tools of the Trade- Freelancer and Fiverr

I will be upfront about this. As a professional writer who makes money from hourly rates, or monthly contract rates, content mills and websites which out bid you by offering their services for LESS, are not one of my favourite things around. I understand there is a market for these such sites, and in business … Continue reading »

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Direct Mail and Lumpy Mail

In this electronic age of email, SMS messaging and persistent social media ads tailored to your search and browsing history, sometimes the oldest tricks in the book work the best. If you collect customer data, which includes home address, then sending a personalised letter, or newsletter, to someone vial ‘snail mail’ is something extra special. … Continue reading »

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Guest Blogging – part 1

I have had a couple of opportunities to be a guest blogger before. Once with my novel as an author profile and give away – and again, an author interview on Scareltt Rugers’s Book Blog – What they did for me was get me to an audience I would not normally have reached. I write … Continue reading »

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The 5 Pros and Cons of Newsletters

When people think of Social Media they think of sites such as Facebook, Twitter, LinkedIn, all previously discussed by my good self. However, there are other forms of social media. Think about those two words for a moment, taken separately. Social – to share with others in a casual, friendly manner. Media – communication which … Continue reading »

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Visual Social Media -Pinterest, Tumblr and Instagram

Social Media is a great way for you to show your wares. But what happens when you want to SHOW your wares more than talk about them? I may be first and foremost a writer, but this is mainly due to the fact I can’t draw. And yet I love looking at art. I love … Continue reading »

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Twitter, #Tweets and #Hashtags

Twitter is a conversation which happens at a hundred miles an hour. A lot of information flows through Twitter, and people are mining this feed for tidbits of information, for news, views, gossip, trends and ideas. Twitter has been used to tell the world about protests and human rights violations in countries with strict media … Continue reading »

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Facebook, you and your business

For the month of April, I am going to look at the four top Social Media Networks for you to get into for your business. The first network I will be looking at is Facebook. Due to the amount of information, it will be a two-part post. This means waiting until next week for the … Continue reading »

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Personal Branding – Your business as a personality, your personality as a business.

You have started asking the questions – why am I in business? What is my vision? What is my business plan? Don’t worry, it is going to take you more than a week to figure the answers to those questions. But another question you need to consider before venturing out into the world with your … Continue reading »

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