I love words. They have such power, can impart such meaning upon people. They can illicit hallucinations in your mind, imagining what it is you just read. Words can convince you to buy, to sell, to do things you would not normally do. They can make you happy, and angry, and often it is the same words which will do that to you.
“Words are free. It’s how you use them that may cost you.” –Kushand Wizdom”
I attended a conference this past week, the 8 Percent Festival, a place for creative entrepreneurs. I may have slightly misunderstood those two words, as I am a creative person, a writer, who is soon to be writing a creative novel. And as a sole trader with many ideas, I figured that got me a guest pass into the entrepreneur spot. However, I think it meant entrepreneurs, who have creative ideas and want to utalise that to make loads of money.
It was a good couple of days, and there was some workshops where we talked about gamification of education, and how I can bring games into the classroom to get my students engaged. But what was one of the best parts of the event, was when I got into a conversation about words.
The person I spoke with was an NLP practitioner, and uses words and voice to influence a person’s thinking and their mindset. I use words in the written form to do the same thing. For example, when you read the title, did you think- I wonder if he is going to use swear words?! How controversial, I must read more!
“One kind word can change someone’s entire day.” –Unknown
Sometimes the power of words need some time to take effect. Telling someone they are worth it, if they truly don’t feel it, won’t change their mindset right away. But if you keep telling them, reinforcing these words, with integrity, so don’t just say it, but believe what you mean, then slowly, you will shift their mindset, so they DO start to believe.
Imagine writing these words on a post card, or on a piece of paper and paying the small amount of money for a stamp to send it to a person through the post? The power of that word increases, due to the medium it was given in. A letter from a friend, in the post, is far more powerful than a text message or an email.
Don’t get me wrong, a message from a friend, words of encouragement sent via SMS, can be powerful through their immediacy, however, holding a card in your hand, feels so much better, so much warmer.
“Don’t ever diminish the power of words. Words move hearts and hearts move limbs.” -Hamza Yusuf
And words can promote action. They can get you off the couch and out the door. Words can have you protesting in the streets; words can have you campaigning to save the reef, the forest, the planet itself, if they’re powerful enough. Words can have you saving someone’s life.
I support the clear labelling of palm oil in food, I support the Orangutans in Borneo, who are having their forests destroyed in the pursuit of cheap palm oil. I also support an organisation putting libraries in third world countries. Reading stories about the orangutans, about school children with nothing to read, and more, prompted me to action, got my body and heart moving.
And that action makes me feel good. It has me contributing back to the world, and that makes me happy.
It is a well-known 3-act play in the world of marketing- People need to get to KNOW you, then LIKE you, before they will TRUST you. Then they will buy from you.
If you can get someone’s mind waking up from the doldrums, the will begin to know you. If you get their mind and heart engaged and feeling good about you, they will begin to like you. And if your words are powerful enough to inspire action, then surely they trust you?
Words are powerful.
“No matter what anybody tells you, words and ideas can change the world.” -John Keating
If you would like help with words, get in touch with me – firstname.lastname@example.org