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You need more than a free hour of your time to land clients

Getting new clients can be difficult. Competition is so tight that you need to find a way to give a new client something which shows them how awesome you are, but won’t cost too much for them. Classic Sales Funnel techniques, where you offer a little bit, and then a bit more, all the way … Continue reading »

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Business and Humanity

Being in business means you’re in business. That sounds like both a simple statement to make, and a rather silly statement to make. No kidding, you’re in business to be in business. However, I have discovered recently that doing business with people, especially entrepreneurs, people who own their own business, or are sole traders, has … Continue reading »

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Turning up and doing the work

Being a writer, a creative, can sometimes be a joyous thing. Inspiration strikes, and words flow from the mind to the page in a dance of poetic wonder. But the other 99% of the time it doesn’t. Just like other professions out there, I have to turn up to work, even if I am not … Continue reading »

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7 reasons you should have a blog for your business

If you are in business today, wrapped in our hyper-connected world, then you have heard of the term ‘blog’. If you know me, and have read some of my articles, you know that firstly, writing blogs is one of the things I specialise in, and secondly, a blog is not always a blog. It can … Continue reading »

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Mistakes were made, that’s okay

Starting anything is difficult, hard, time consuming, ego destroying. And the older we get, the more aware we seem to be that we suck at things. Do you remember how long it took for you to learn to walk? No? You tried, you stood up using tables and chairs. You wobbled on your feet and … Continue reading »

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Podcasts and Postcards

    Guest Post by Vandal Hype Photography Postcards are like little pockets of joy in a busy world. They arrive, unexpected, they showcase a place that evokes a sensation, a mood, out of the reader. Basically they’re a simple joy in life.  I love getting them.  I also love sending them. I made sure … Continue reading »

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RIP Terry Pratchett

Today I woke up, and turned my phone on. The first noise it made told me someone had posted to my Facebook wall, and then another. Checking these things, 2 people, who don’t know each other, but know me, had posted to my wall that Terry Pratchett had died, from his rare form of Alzheimers … Continue reading »

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The end of 2014, the start of 2015.

 What will it bring? This is the chance for me to tell you about myself, and about the industry I am in, that of writing, content creation and social media. As this is my newsletter, and some people enjoy finding out about the man behind the words, I thought I would look back, look now, … Continue reading »

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Facebook- The End is Nigh?

An article was published on January the 20th here  on the Ad Contrarian. Its follow up article was posted a few days later here      As the title of the article says, it aimed to talk about the collapse of social media. Supposedly once this gold mine and new frontier of advertising, much like … Continue reading »

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Viral Social Media with no hands

It is the dream of many a marketing person out there, for something to go viral. To create marketing for a client which will storm through social media, get everyone’s attention and be remembered for the ages. Think of Rhonda and Ketut from the AAMI Safe Driver Rewards campaign. From humble beginnings as Rhonda driving … Continue reading »

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