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Social Media for Business

Why Subscription is the best business model for you

How many services have you subscribed to? A gym, Netflix, an online course, magazine or newspaper? The list goes on. How much d id you use that subscription when you first got it compared to now, after a few months, or years of having that subscription? How long have you ‘subscribed’ to your current internet … Continue reading »

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When is a blog not a blog?

Everyone who knows anything about marketing says that a content marketing plan is key to your success. You need to have a blog. Great. What is that? After reading many definitions online, the general consensus is a blog is a web page, written in a casual and conversational style, often a news piece or information … Continue reading »

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LinkedIn Buzzwords- Part 2

Can you display your extensive experience which shows off your creative drive and your passionate motivation? When you read the above question, did it resonate with you? Did you ask yourself how you can display your extensive experience? Did you wonder what your creative drive is? And what is your passionate motivation? Or are you … Continue reading »

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Are you a motivated and passionate expert, with extensive experience, a great track record and are driven to succeed? Why buzz words are a bad thing.

 Every year LinkedIn scours the summaries of many thousands of its members to find what words are used the most, buzzwords which sound great when you use them, but which are slowly turning into nothing but white noise to the people who read your summaries. Look at the headline of this article. Did it make … Continue reading »

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Playing the Long Content Game

  Content is king! You have heard the catch cry. Customers want articles from you, they want stories, and gifts from you, before they will work with or buy from you. It is an understandable idea, as a customer, how do you operate? Who do you like to work with and buy from? How many … Continue reading »

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Ethos, Pathos and Logos – The core of a good story

There have been terms thrown around the internet since 2013 – ‘Content is King’,‘stories sell’, ‘selling without selling’. These are all true things being said, however, just saying these things, or doing them, is only one step of the puzzle. You can create reams of content for your website or blog, but if it doesn’t … Continue reading »

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Have you got a great idea?

Ideas are a major driving force behind businesses. Yes, products and services play a major role in making money and keeping your business afloat, but having an idea, to do something, to build something, to give something away for an exchange of something valuable, is often where it begins. In my own experience, as a … Continue reading »

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Facebook and LinkedIn Groups – an introduction

Groups are rising as the new place to do business on Facebook. Where before it was all about the pages, thanks to Facebook’s throttling of the organic viewership from what you post to pages, it is becoming less and less value for money. You have to pay to boost a post, pay to increase readership, … Continue reading »

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How to be seen as an expert

In this ultra-competitive world, anyone with access to a smart phone can open an online store. But would you trust them? Would you believe that they know what they are talking about when they are trying to sell to you? I, personally, only want to spend my money with people whom I think know a … Continue reading »

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The first 6 seconds

First Impressions. The time that people spend online is increasing, and yet the time people spend staying on websites, making decisions about you, what you do, who you are and what you have to offer, is shrinking. According to J.T. O’donnell https://www.linkedin.com/today/post/article/20130716133441-7668018-is-your-resume-6-second-worthy you have just 6 seconds to make an impression. And that is just … Continue reading »

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