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Business and Writing

My new retainer model of business- why it is a good idea for you.

Each year, as a business, you should look at your processes find what works, what doesn’t. You find the gaps and strategies to fill them. You make goals and targets and put in place strategies to achieve them. One of my strategies to add value and build relationships with my clients, and to have a … Continue reading »

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Is conformity holding your business back?

In business we want to have a point of difference, stand out from the crowd, that special something which will have people buying from us rather than our competition. And we may have that special product, the super piece of service which makes us stand out, but in the bigger scheme of things, are we … Continue reading »

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Belonging to a tribe is good for you and your business

This idea of a sense of belonging became rather clear and focussed for me this month. I have had a number of conversations about TRIBE, and how as a marketer, as a small business you need to build your TRIBE! And that you need to bring together a community of people who will talk about … Continue reading »

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Blogging exercise- Cookies are Awesome

One of my roles is as a teacher to Business and Marketing Students at the Swinburne Institute of Technology. Today we were talking about blogs for their websites. The subject I am teaching them includes building a simple 3 page + Blog website in WordPress, and today was about website security and blogging. I have … Continue reading »

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Social Media Made Simple Part 1- Time and Schedules

Every business and their dog is on Social media, or so it seems. According to the Australian Sensis data , 48% of Small businesses use Social Media, an increase of 17% from the last check, and 79% of large businesses use Social Media. It seems if you’re in business, you should be on Social Media. I … Continue reading »

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The Writer’s Journal

At the start of the year I began some self-examination of who I am and what I do. Not so much a New Years’ Revolution, but an assessment of 2016, what this year could be, and a look at some of the feelings I have around being a writer. One of the things I have … Continue reading »

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Why Subscription is the best business model for you

How many services have you subscribed to? A gym, Netflix, an online course, magazine or newspaper? The list goes on. How much d id you use that subscription when you first got it compared to now, after a few months, or years of having that subscription? How long have you ‘subscribed’ to your current internet … Continue reading »

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4 Reasons Why Hand Writing Your Plan is Best

If you want to succeed in life, in the big things in life, you need a plan. Easy enough to say, right? If you also want to succeed in the smallest things in life, having a plan is a good idea too. And I have discovered the best way to have a plan, to create … Continue reading »

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Showing my Author some Respect.

I am a writer, a Professional Writer. I produce written content for a variety of clients, to be used in a variety of media- blogs, newsletters, websites, articles, social media and so on. I am fortunate to be able to claim a modest income from a skill which I am very good at, doing something … Continue reading »

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2017 – My Year in Review

This time of year we are winding up, finishing work or getting excited for Festivus. It is a chance to look back on the year, see what great things you’ve done, and acknowledge and celebrate them. How do you measure your success for the year? Followers? Dollars? Food in the belly? My year had differing … Continue reading »

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