Photo by Ethan Weil on Unsplash
In business we want to have a point of difference, stand out from the crowd, that special something which will have people buying from us rather than our competition. And we may have that special product, the super piece of service which makes us stand out, but in the bigger scheme of things, are we more alike our competition than we think? Are we practicing a herd behaviour which is making it actually harder to stand out and make ourselves shine above the rest?
My book for this month is ‘Nudge’, written by Thaler and Sunstein. I have only just scratched the surface but it already has those creative juices in me swirling and whirling. Read more
This idea of a sense of belonging became rather clear and focussed for me this month. I have had a number of conversations about TRIBE, and how as a marketer, as a small business you need to build your TRIBE! And that you need to bring together a community of people who will talk about you, spread your message through word of mouth referrals. Which is true, and is a good thing to have to sell your stuff. But what about the Tribe, or community, to which you personally belong?
According to psychologists, there are 5 main fears we all share as a human species: Read more
In the past couple of weeks, I have been presented with people who don’t know what to write, don’t know how to get ideas, or haven’t written anything in some time because they just haven’t been inspired. Whilst I understand this feeling and have also waited for the spark of creativity, I also believe that turning up to work is the best way to be inspired. As a professional writer, I have to turn up and write every day, even when I don’t feel like it. So here are some tips, collected from writing groups and business groups, to help when you’re just not in the mood. Read more
A writer’s journal helps me keep connected and focused on being a writer and all that entails
At the start of the year I began some self-examination of who I am and what I do. Not so much a New Years’ Revolution, but an assessment of 2016, what this year could be, and a look at some of the feelings I have around being a writer. One of the things I have picked up through this process is the Writer’s Journal. This is helping me focus on what I find important in writing, reminding me to be a writer, and keeping me aware of when I am falling back into the traps I set up for myself as a writer in the past year or two.
I am not a journaling kind of person. I don’t have piles of notebooks full of my innermost thoughts and feelings. I have been told time and again that I should, but it just isn’t me. Strange, considering that I like to write so much anyway.
During the first week of January when I was looking at ways to write, to consistently write, to BE a writer, one of the suggested items was a Writer’s Journal. This was not a journal where I pour out my feelings and thoughts and demons and stuff. This was a journal where I talk about myself as a writer. That might not sound like a huge distinction, but for me, I am okay being a writer, I am okay with telling people I am a writer, and all the trials and turmoils, highs and celebrations of being so. Hence, having a personal journal about being a writer was a little stretch, but still within my comfort zone. Or rather, it was just outside my comfort zone enough that if I got scared I could come back at any time. Read more
Getting new clients can be difficult. Competition is so tight that you need to find a way to give a new client something which shows them how awesome you are, but won’t cost too much for them. Classic Sales Funnel techniques, where you offer a little bit, and then a bit more, all the way to the bottom of the funnel where they get massive value for the biggest bang for their buck. It’s that first step into the funnel which you need to think about things.
I have heard many businesses offering a free one-hour consult, or a free catch up to see if what they offer is what you need. For me, I call this the ‘Free Measure and Quote’. It should not be seen as something magical and fantastic that you’re offering. This free consult? It should not be THE THING which gets a new client on board. You really need to be giving this free meeting as standard for anyone, and have something different, something unique to you, which grabs the attention of a potential new client.
So, if the ‘free measure and quote’ is going to be complimentary and a part of the standard sales funnel, what can you do to wow your new leads? Read more