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Author Archives: Matthew

About Matthew

A Professional Writer, Author and Social Media strategist, I love to write, I love to be creative. I have interests in video gaming, basketball and in esoteric studies, such as dream interpretation and tarot cards.

5 tips to help break through creative blocks

In the past couple of weeks, I have been presented with people who don’t know what to write, don’t know how to get ideas, or haven’t written anything in some time because they just haven’t been inspired. Whilst I understand this feeling and have also waited for the spark of creativity, I also believe that … Continue reading »

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Social Media made Simple part 3 – LinkedIn

In part 1 I wrote about scheduling your posts and finding time to create posts. In the second article I showed you how overwhelming it can be with all the social media channels and how starting with just two –Facebook and Instagram is a good idea. Now you’ve got your head around these two channels … Continue reading »

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Social Media made Simple part 2- What channels are the right ones for me?

There is a lot of Social Media out there and a lot of noise about Social Media too. The number of guides to using all of the Social Media for your marketing, to make money, to meet your soul mate, it is incredible. And yes, I realise the irony of saying that and writing this, … Continue reading »

Categories: Social Media for Business | Tags: , , , | Leave a comment

Blogging exercise- Cookies are Awesome

One of my roles is as a teacher to Business and Marketing Students at the Swinburne Institute of Technology. Today we were talking about blogs for their websites. The subject I am teaching them includes building a simple 3 page + Blog website in WordPress, and today was about website security and blogging. I have … Continue reading »

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Social Media Made Simple Part 1- Time and Schedules

Every business and their dog is on Social media, or so it seems. According to the Australian Sensis data , 48% of Small businesses use Social Media, an increase of 17% from the last check, and 79% of large businesses use Social Media. It seems if you’re in business, you should be on Social Media. I … Continue reading »

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The Writer’s Journal

At the start of the year I began some self-examination of who I am and what I do. Not so much a New Years’ Revolution, but an assessment of 2016, what this year could be, and a look at some of the feelings I have around being a writer. One of the things I have … Continue reading »

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You need more than a free hour of your time to land clients

Getting new clients can be difficult. Competition is so tight that you need to find a way to give a new client something which shows them how awesome you are, but won’t cost too much for them. Classic Sales Funnel techniques, where you offer a little bit, and then a bit more, all the way … Continue reading »

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Why Subscription is the best business model for you

How many services have you subscribed to? A gym, Netflix, an online course, magazine or newspaper? The list goes on. How much d id you use that subscription when you first got it compared to now, after a few months, or years of having that subscription? How long have you ‘subscribed’ to your current internet … Continue reading »

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Self-sabotage – 3 ways you can help yourself to keep going

Every person I know has the potential to do awesome things. Every person you know has the same potential. It is not that difficult to do really good things, to create fantastic stuff for the world. The biggest thing standing in our way are ourselves. Self-sabotage is the biggest hurdle every creative person faces when … Continue reading »

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4 Reasons Why Hand Writing Your Plan is Best

If you want to succeed in life, in the big things in life, you need a plan. Easy enough to say, right? If you also want to succeed in the smallest things in life, having a plan is a good idea too. And I have discovered the best way to have a plan, to create … Continue reading »

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